Infrastructure growth should match your business’s pace. Anticipating growth is tough, but planning expansion in sync with it can be daunting.
Three years ago, we faced this challenge head-on but decided to outsource instead. Initially, we viewed having an in-house mailroom as a valuable learning experience.
However, we soon realized that developing it with our growth was a distraction.
Through a local networking group, we met Seánna Holland, who introduced us to Packsmart. We outsourced all our warehousing and fulfillment duties to them.
After an efficient onboarding process managed by Nick Walker, we shifted our focus to developing our business rather than managing a mailroom.
In the past three years, our sales have grown by 4-fold. While it’s hard to say if this growth would have been the same without outsourcing, I can’t fathom the challenges and distractions of incrementally increasing our mailroom and warehouse capacity at the same rate as our sales volume.
Lessons learned: Outsourcing any business area frees you to focus on other priorities, but it’s crucial to choose the right partners.
For two decades David has been the owner and director of several marketing and distribution companies. During this time he has learned the indisputable benefits of looking after customers, colleagues, workers, suppliers and the local community, treating them all as respected stakeholders in a common project. Recently he consolidated his personal beliefs and business ethics by founding the Natural Intimacy brand and developing it as an Ethical Company.
