Ethical Family Living: A Mindful Consumerism Push.
We’ve been consumers our entire lives, and now we’re also products. Sad but true. We allow this to happen, even if we don’t realize it.
But we allow this to happen, even if we don’t realise it.
Across the developed world, measurable apathy in politics is rising as people believe their votes don’t count and another election won’t change the status quo. But we have a more powerful way to have our voices heard and truly change the status quo: our spending choices.
Our pockets, purses, credit cards, debit cards, and digital wallets hold the real power we seek. Just as established media pushes us to democratically vote for established political parties, established brands push us to spend our money with them as conventional consumers making a smart choice.
In the same way that established media might push for us to democratically vote for established political parties, when the commercial break comes on established brands push us to spend our money with them as conventional consumers making a smart choice.
We ask people to slow down and take stock of their purchasing decisions. Do they need it? Will they use it? Who profits from their purchase? Who made the product? Was it made using slave labor? Did it contribute to an environmental problem? How will they dispose of it at the end of its useful life?
There’s so much to consider, a whole rabbit hole to explore. We’ve only just begun to scratch the surface ourselves. We’re still discovering, still learning, and hopefully, we’ll share that with you here.
As a business, we trade, it pays the bills, but our goal is to be an ethical business. We don’t just stock more thoughtful product choices; we also support our suppliers and stakeholders, treat our customers with dignity, and pay our taxes. We can’t wave a magic wand and change the system we operate in, but we can try to be better players.
Stick with us on this journey and let’s see where we can get to, together!
For two decades David has been the owner and director of several marketing and distribution companies. During this time he has learned the indisputable benefits of looking after customers, colleagues, workers, suppliers and the local community, treating them all as respected stakeholders in a common project. Recently he consolidated his personal beliefs and business ethics by founding the Natural Intimacy brand and developing it as an Ethical Company.
