You’ve already seen that we supply natural both Mediterranean and Carrabiean sea sponges, Fine Silks, HoneyComb and Grass sponges.
But even after you’ve decided which type of sponge fits your needs, you still have to choose bleached yellow sponges vs. natural brown unbleached sponges.
The simple answer is that an unbleached sponge maintains it’s gorgeous silky texture, plus is more substantial and durable. A bleached sponge has an airy softness, but they tend to deteriorate more quickly.
So why do we see so many bleached sponges in shops if they’re not the best?
Because most other companies choose to promote bleached sponges, meaning they’re the most frequently seen on the High Street, warping the consumer perception to think yellow is better, or at least the norm.
But why? Companies know that time is money, so they usually promote products that take the least amount of time and effort to supply. To get a sea sponge ready to package with no impurities, it’s simple to over bleach it and dissolve much of the organic debris which would otherwise have to be picked out by hand. So yellow is cheaper.
On the other hand, the conscientious manufacturer spends time inspecting and hand cleaning unbleached sponges before they are packaged as a premium product.
While we still supply bleached sponges to meet consumer demand, we won’t stop working to promote unbleached brown sponges until the “blonde is best” instinct is obsolete.
For two decades David has been the owner and director of several marketing and distribution companies. During this time he has learned the indisputable benefits of looking after customers, colleagues, workers, suppliers and the local community, treating them all as respected stakeholders in a common project. Recently he consolidated his personal beliefs and business ethics by founding the Natural Intimacy brand and developing it as an Ethical Company.
